We will showcase how to grow your contractor business with the best local SEO efforts. These steps will help boost your online presence to help generate *meaningful* web traffic for your contracting business. Let's dive in.
Contractor SEO employs a variety of online marketing tactics to enhance your website's visibility. It leverages keywords related to the services offered by the general contractor in an effort optimize for search engines, ensuring that prospective clients can effortlessly locate your website when searching for relevant phrases.
General contractors presents a great opportunity to be successful at local SEO. A big challenge to local SEO for general contractors arises from the amount of competition in the area. Often times, SEO can take a while to gear up based on how long you have been around.
Local SEO is your new digital storefront for your contracting businesses. As people begin to window shop for your contractor services you will want to create the best experience for people because this is the first step in securing a positive client experience.
Answer this quick question in your head: [your business name] is/provides ___________________ <-- (add your value propositions, business values or description in one clean organized statement). If you can't answer the above example in your head, we would recommend checking this off your list first.
If you need help creating that ideal one line statement - let us help with your local business strategy. Get in touch with us.
NAP or Name, Address, and Phone – not only is important in keeping these details about your business accurate it can also help you rank better between the local map pack and the organic results.
NAP refers to the name, address and phone number to any business entity. Personally, I consider NAP to be beneficial because they occur naturally as your marketing progresses. Not only is it important as a ranking factor but it is also important for your brand when a person is looking for the best general contracting service.
Additionally, signaling to you Googlebots the oversight of “Suite A” vs. “Bldg. A” will confuse the bot and create an impression that different home builder businesses exist. Secondly, by keeping consistent you will avoid any type of negative perception for those looking to give you their business.
According to a 2018 survey conducted by Moz citation signals rank in the top 5 of the more important ranking factors to consider.
Creating a Google My Business listing is free and easy to do. You can create a listing and then Google will send a postcard to the physical address within 5 business days and then boom. You now have created a local storefront for your potential customers.
Optimizing a Google My Business listing can be somewhat challenging and it’s important to keep all the information current and up to date.
Before creating and publishing content on your website you should consider the following:
Content helps get you web traffic and increases the chance of a potential customer choosing your for that bathroom remodel.
Deciding what keywords to use and doing the keyword research can give you an idea of what type of content should be on your website. For example, general keywords such as “kitchen remodel services” or “best basement renovations” will produce search results that are optimized for that type of content.
Let us perform the keyword research for you – request a quote.
When it comes to keyword research your keywords will serve two different types of purposes:
Once you have a decent amount of primary keywords and secondary keywords that you want to begin ranking for, create some content on your website and add them where you can to your citation listings.
Some areas that can help bump up the local ranking for your general contractor services will include:
Be sure to find areas where you can add keywords to pages on your website. This is always a must for older and newer posts that you optimize.
As stated above, create citations and NAP consistency is a big signal when it comes to a ranking factor. Citations give a great perception to your audience that you are there to help.
Adding reviews to your Google My Business listing and other citation listings sends a positive image for your potential customers. Showing them and allowing them that first-impression helps building trust with your audience.
Reporting tools like BrightLocal offer a number of different benefits when it comes to checking keyword rankings.
The dashboard is a pretty-easy set up and offers other tools like reputation management, citation tracking, analytic reports, etc.