What is an SEO Audit?
An SEO audit is described as an assessment of a website that grades the site for its ability to index fast in search engine results pages (SERPs).
Audits are completed by checking every step on your audit list and identifying any issues that need to be fixed or improved to boost your page's search engine performance.
SEO audits can also be referred to as processes of analyzing how well your web presence relates to safest practices. It is the major step to creating an implementation plan that will have successful results.
The audit aims to identify as many foundational issues affecting organic search performance as possible. The SEO audit will reveal issues such as;
- Technical SEO issues
- Website structure issues
- On-page SEO issues
- Potential off-site problems
- User experience issues
- Website Content gaps and opportunities
- Competitive output
An audit is a procedure that should be carried out regularly. It is more of a 'health check' for your website. A functional website should serve the purpose of attracting visitors, keeping them hooked with an expectation of converting them to paying customers.
What Should an SEO Audit Be Like?
An SEO audit should primarily have a broad scope. It should cover both structural and content elements affecing your SEO visibility. It should provide a "big picture' aspect of the current state of your site.
Any gaps could result in unnecessary or improper recommendations.
Your SEO audit should be easily understandable. As a business owner, you should connect the dots to how SEO issues affect your online priorities, goals, or revenue.
Any recommendations should match up to your increasing business objectives.
Your SEO audit should be actionable. It should show clearly the path to completion and prioritized with each recommendation projected impact and effort associated. The result of any SEO audit should accurately convey an easy to follow the roadmap.
What Should an SEO Audit Not Be Like?
An SEO audit should not be rushed. It does take time to uncover the root causes of the issues affecting your online health.
Due diligence is needed when making significant changes to your website, and an SEO expert must conduct a thorough analysis to make accurate impactful investigations.
An SEO audit should not be general or 'one size fits all'. While some technical elements are needed for all websites, one should perform a situational analysis at the outset of an SEO audit to crucial areas of focus for that site.
How To Perform SEO Audit Tips
A website audit requires some planning and research. Find some of the most effective website edit tools that can help you figure out problem areas that can affect your site's performance.
One of the top tools is SE Ranking Website Audit. It can help identify website issues with a glance, thus giving the professionals all the information they need to work on your site, keeping it in great shape. Another valuable tool for SEO audit is Google Analytics.
Create a Practical Audit Strategy
This strategy will help you get a better idea of your goals. A good audit should help you improve numerous issues.
Essentially, a thorough audit should help you with the following;
- Analyze your keywords
- Gain insights into your competition
- Solve technical issues with your website
If you notice that a website audit goes beyond site rankings, it gives a better picture of what's right and where you need to make a few fixes. Here are tips on how to perform SEO audits.
- Technical Audit
Check that your site is working correctly and that everything is in good shape. Here, you will check your website’s accessibility and indexability. Only one version of your site should be browseable.
There's no point in creating a website if Google and users cannot access its content. Check your website’s robots meta tags, robots.txt file, XML sitemaps, among others.
Robot meta tags and robots.txt files usually restrict access to certain areas of your site. Check them manually and make sure that everything is working accordingly.
XML sitemaps enable site owners to let search engines know about all the pages on their website. Format your XML sitemap and tender it to the webmaster tools account to ensure better accessibility.
Let the SEO audit reduce the number of clicks from the home page to the destination page. It would help if you also addressed redirects accordingly.
For the user experience, improve your website's speed to ensure users do not hit the back button out of frustration. Work on other features that encourage users to be on your site, such as making the website mobile-friendly.
Indexability has to do with how pages on your website are shown within Google.
It is noteworthy that companies with a lot of content will be indexed faster compared to bloggers who post frequently. If your website is penalized because of an offense, it will not be shown to viewers. In such a case, admit your mistake and rectify it.
- On-page Analysis
Create relevant content for your site's main idea. If you are a blogger, avoid keyword cannibalization and content duplication as they can lead to indexation issues.
For single-page sites, make your content appealing to the reader and have your URL correctly indicating your content but in a brief manner. Include keywords and separate your words with a hyphen.
- Off-page Analysis
This stresses how popular your page is in cyberspace. It simply means that your site has earned the trust of Google search engine, which is something to celebrate.
Ensure that the content agrees with your audience's needs and other bloggers. A good website should have more traffic, better links, a higher retention rate, more shares, and fewer bounce rates.
An off-page analysis lets you know the impression your site leaves on users.
- Competitive Output
This seeks to measure the competitive analysis and keyword research for your website. To beat the competition, get high performing keywords. These keywords will also help you boost traffic to your website.
How Long Does an SEO Audit take?
A full forensic SEO audit is a lengthy process. Depending on your website's size, a proper audit can take from some hours to days or 2 to 6 weeks to complete.
Performing regular SEO audits is critical to the long term success of your website.
SEO audits will help you put up a growth strategy, fix your site issues quickly and increase organic traffic to your site.